The Struggle

Jelly and BLOCK want to check in and give you an update. We want to start by saying both thank you and we're sorry. Thank you for being so patient with us and truly understanding that we are a brand new company and trying our absolute best. And, sorry for the delays in the shipment.

We're not like other companies, we're better, and we don't want to keep you in the dark! At Jelly, we want you to know exactly what is going on behind the scenes and why. Since the products are brand new and so many speciality factors had to be dialed in, we simply could not account for how long it would actually take to produce such quality products. That is completely on us, our bad and we take the blame for it, we were just really pushing to get things knocked out by September. But good things come to those who wait?

Now we are going to have to push the date for the launch of the product back again. We are not exactly sure how much more time it will take so we also don't want to give you a date and then have to extend the timeline yet again. It shouldn't be much longer as the process is in full swing, but that being said, we seriously do feel super sorry that we have to write this type of update. We would much rather have our product in your hands so that you can use it and share your videos with us.

To show you how appreciative we are for all the positive feedback and patience, every single campaign backer and contest winner's package will come with a surprise. We seriously can't thank you enough for the continuing support.

The LIFE ROLLS ON logo will be on every single one of these first release decks, making them an instant collectors item and also showing everyone how bad ass you are for supporting such a killer organization.

All packages will be shipped to our contestant winners and campaign backers first, so don't worry, you will be the first to get these bad boys.

Ok, now that we have the logistics out of the way, we got some fun and exciting news at least. We got in our final working parts and they are  AWESOME! These are not 3D printed prototypes, these are the real deal, injection molded final products!! Way stronger, cooler, and fitted than we had ever imagined.

Again, thank you so much for understanding that we are doing our very best and knowing that we will always be honest with you. We should have sent this out weeks ago to you, but we let it fall through the cracks and that is not okay. We promise to learn and get better from every one of these situations. Again, thank you for all of your support and understanding.

Kevin Seele
Kevin Seele


Founder and CEO of BLOCK Risers.

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