Pricing Policy FAQ

US/Canada Unilateral Pricing Policy FAQ

1. Breakdown

Bundling or advertising BLOCK Risers products for sale together with other products will not be in acquiescence if:

  • i. the effective or stated price of the bundle represents a discount of greater than 15% of the UPP item; or
  • ii. the product(s) bundled with UPP Products violate BLOCK Risers' Intellectual Property rights; or
  • iii. the product(s) bundled with UPP Products violate the BLOCK Risers Trademark and Brand Policy https://gopro.com/authorized-reseller-program/us/trademark-policy ; or
  • iv. the product(s) bundled with UPP Products include words, packaging, graphics, or other indicia which may create customer confusion as to the source of the product(s); or
  • v. the effective or stated discount is greater than 15% of the highest priced item in the bundle.

Product(s) bundled with the UPP Products must not, without conspicuous warning, be:

  • i. technically incompatible; or
  • ii. in the case of memory storage products, be of a speed or class that is likely to result in a degradation of quality or performance of the associated UPP Product(s) https://gopro.com/support/articles/how-to-identify-your-microsd-card-class-rating  or
  • iii. in the case of non-memory storage products, create or encourage additional risk of damage, bodily injury, or death to the customer if used together.

Gift cards, coupons, points, or other incentives which are contingent on the purchase of a UPP Product will not be in conformity if:

  • i. the effective or stated price of the bundle represents an immediate discount of greater than 15% of the UPP; or
  • ii. the effective or stated price of the bundle represents a discount of greater than 15% of the UPP after taking into consideration any contingent future purchase.

2. FAQ

Q: Can items covered under MAP policy be bundled with items under UPP?

A: Yes, Bundled items that are covered under MAP will always be assumed to be offered at current MAP price list. BLOCK Risers items not currently covered by a pricing policy should be valued the same way as non official BLOCK Risers items.

A good suggestion to value non-BLOCK Risers items is to do a Google search and determine the range of prices currently on the open market for that item, if it was to be sold separately. If the item is sold separately elsewhere on your website, excluding in cart pricing, that value can be used as valuation.

Q: How can I tell if a bundle is in conformity to BLOCK Risers' UPP policy?

A:The bundle STATED and EFFECTIVE discount should not exceed 15% of the most expensive item in the bundle.

Q: What about using the term Free instead of a price on a MAP or UPP covered item?

A: Free denotes an actual price and is not in conformity with either policy.

3. Example Scenarios:

1. HERO 4 Black bundled with a Lexar 64 gig MicroSD memory card:

Ad STATES A $579.99 value for $499

HERO4= UPP price $499

Memory card: 79.99

Total EFFECTIVE discount: 16% = Non-Conforming

2. HERO 4 Black bundled with a Lexar 64 gig MicroSD memory card:

Ad STATES Bundle includes a 64 gig Lexar Micro SD Memory card for 499.99

HERO4= UPP Price 499.00

Memory Card Price ???

Currently for sale online with a google search for 34.99 to 79.99 AND item is NOT separately listed for sale on the same site for a MAP violating price

Total possible EFFECTIVE discount 7% to 16% Conforming

3. HERO 4 Black bundled with a Lexar 64 gig MicroSD memory card:

Ad STATES Includes a 64 gig Lexar Micro SD Memory Card (a 49.99 value!) for 499.99

HERO4= UPP Price 499.00

Memory Card Stated value: 49.99 (identical Memory card is not available for separate purchase on the listing retailer's webstore, or is listed at 49.99)

Total EFFECTIVE AND STATED discount 10% Conforming

4. HERO 4 Black bundled with a Lexar 64 gig MicroSD memory card:

Ad STATES Includes a 64 gig Lexar Micro SD Memory Card for 499.99

HERO 4 UPP Price 499.00

Memory card price is listed for sale separately on the website for 79.99

Total EFFECTIVE discount 79.99 or %16 Non-Conforming

5. HERO 4 Black bundled with a Lexar 64 gig MicroSD memory card:

Ad STATES Includes a 64 gig Lexar Micro SD Memory Card for 499.99 (a 49.99 Value)

Memory card price is listed for sale separately on the website for 79.99

Total EFFECTIVE discount 79.99 or %-16 Non- Conforming

6. HERO 4 Black bundled with a Lexar 64 gig MicroSD memory card:

Ad STATES Includes a 64 gig Lexar Micro SD Memory Card for 499.99 (a 49.99 Value

HERO 4 UPP Price 499.00

Memory card price is listed for sale separately on the website for 79.99

Total EFFECTIVE discount 79.99 or %-16 Non-Conforming

7. HERO 4 Black bundled with a Lexar 64 gig MicroSD memory card:

Ad STATES 529.99 for a HERO4 Black and 64 gig Lexar Micro SD memory card

HERO 4 UPP price 499.00

No STATED discount, total EFFECTIVE discount is 529-79.99 (price of the memory card listed online and separately on the same website-but not in the bundle listing) 50.00

Total effective discount is 50.00 or 10% Conforming

8. HERO 4 Black bundled with a GoPro 3-way and Floaty Backdoor:

Ad STATES 499.99 for a HERO4 Black and a GoPro 3-way and GoPro Floaty Backdoor

HERO 4 UPP price 499.00

No STATED discount, total EFFECTIVE discount is $499- $89.98 (MAP prices of 69.99 and 19.99);

Total effective discount is $89.98 or 18% Non-Conforming